This post contains 8 ways to improve your emails and make them world-class. These include using sender names with a personal touch, 7-word subject lines, and images to avoid color distortion. You should also A/B test all of the major elements in your emails to validate what works best with your own audience.

Email health is a program’s ability to reliably send high-quality campaigns that avoid the spam folder and deliver on business goals. Common signs that you might have an email health issue include high spam complaints, a sudden drop in clicks, or increased unsubscribe rates. This piece includes a checklist of 12 indicators to ensure your email program health is in tip-top shape.

The general rule of thumb is to keep unsub rates for email under 1% and SMS under 0.5%. High unsub rates could be due to improper segmentation, repetitive offerings, high send frequencies, or poor design. Ensure customer journeys are integrated, know which channels to message a certain customer in and not be too noisy in the others, implement automated flows, and clean lists on a monthly cadence.

Every dollar spent on email marketing can generate an average return of $36. This article defines 13 KPIs that help maximize the value of your brand’s emails. These include click-to-conversion rate, list growth rate, and subscriber value.

This post provides a templated prompt for ChatGPT that generates email copy in the exact structure you want the output to be in.

Commercial emails promote commercial goods or services, while transactional emails facilitate already agreed-upon transactions or update customers about ongoing transactions. Optimizing transactional emails without violating CAN-SPAM involves keeping designs minimal, only including recommended products based on purchased items, and adding an opt-in message to make it easier for a user to hop on to your email list.

This article shares cases and experiments to showcase psychological tactics that can increase email effectiveness. By tapping into innate human biases like loss aversion, social proof, scarcity, and curiosity, marketers can create compelling emails that resonate with recipients. Small tweaks like changing a word or two can have a substantial impact on campaign performance.

It's important to consider using separate email subdomains within your email program to track and manage reputation without different activities affecting one another. If something happens with your root or subdomain, such as a rise in spam complaints or a big swing in send volume that lands you on a blocklist, they're less likely to affect each other if they're separate. This guide covers scenarios that benefit from an email subdomain, how many you need, and subdomain name ideas and examples.

Deliverability updates for Google, Yahoo, and AOL continue to roll out. Beginning June 2024, bulk senders with a user-reported spam rate greater than 0.3% will be ineligible for mitigation. This means you need to ensure your reply addresses have a real inbox attached to them, that mailers over 5K should not have private WHOIS setup, and that every level of your links is checked against blacklists.

This article walks through how an email marketer uses ChatGPT to build an email sequence. First, she uses a prompt to create an outline of key topics, value-adds, and CTAs to focus on in each step of the sequence, along with recommendations for time delays between emails. Then, she has ChatGPT provide potential email copy to use as a base. Lastly, she manually writes and infuses her brand voice into the copy to reflect human empathy when finalizing the email sequence.

This post outlines a framework for rewriting a cold email targeting cloud cost optimization. Avoid 'salesy' subject lines, reduce personal pronouns, and emphasize the impact of the problem on the prospect. The revised email focuses on providing valuable insights, incorporating social proof, and adopting a softer tone to encourage response from recipients.

Optimizing sign-up forms results in more email subscribers, which leads to better analytics, deeper brand building, and higher-value customers. Start by ensuring you have sufficient tracking on your forms to allow you to properly analyze drop-off points and run tests. Look for opportunities to remove or adjust thought-consuming qualities on the form, such as social media icons, which can create a distraction. Get ahead of user anxiety by letting users know upfront how often you'll be contacting them and with what sort of content. The article contains additional tips around error messages, reciprocity, and social proof.

This article includes 7 plug-and-play onboarding email templates with examples from real companies. These include a warm welcome, “what's next”, inspiration, social proof, human touch, upgrade, and feedback request emails. A link to an email onboarding swipe file with over 200 real-world examples is also provided.

Segment and personalize cold emails according to industry, company size, demographics, or job title to make the content more relevant to recipients. Aim to make the email body around 80-100 words and include a clear CTA. Schedule emails to send between 9 am and 3 pm for optimal open rates. This article provides 4 cold email templates.

Evergreen content includes how-to guides, FAQs, listicles, and thought-leadership interviews. This type of content, which can be repurposed across various channels, improves a brand's sending reputation and ensures emails are more likely to reach their audience's inboxes. Focus on timeless topics, optimize for SEO, conduct thorough keyword research, and ensure the content is relevant to your audience's needs. Implementing evergreen content into email campaigns also saves time and resources, reducing the need for constant updates.

It now takes 12-15 touches from a BDR to get a prospect ready to speak with sales. Marketers should proactively map out a multi-touch email outreach program to increase prospect engagement and conversion. Once it's up and running, keep tabs on performance and tweak the emails every couple of weeks. This article provides an example of a 12-touch email outreach program that spreads across 21 days.

Wednesdays and Thursdays stand out as peak days for email marketing across industries, with higher open and click rates noted. Businesses in food and beverage experience peak open rates on Tuesdays and click rates on Fridays. Apparel and accessories favor Tuesdays for open rates and Wednesdays for clicks, mirroring trends in health and beauty sectors. Sporting goods, surprisingly, show Sunday as the top day for click rates, differing from other sectors.

More than 35% of users read their emails in dark mode. Design emails to look good in both light and dark modes, using high-contrast colors and transparent PNGs. Ensure icons and logos are visible in dark mode by using outlines or alternative designs. Test your emails across different devices and email clients for a consistent experience.

Apple's new update uses AI to generate a summary of every email, which for marketers means copywriting becomes even more important in order to display the ‘right' summary message.

A problem-solution email is an effective pitch for problem-aware and solution-aware prospects in your funnel. It should start by identifying a specific pain point that users might be experiencing, then frame the product as the solution by showing the benefits and additional details. This post includes 3 brief teardowns of problem-solution emails from haircare brands.

A look into the evolution of email spam from 1970 to present.

First, create a custom email GPT for your brand that covers copy length, brand style and voice, and repetitive words to avoid. Next, use modularized prompts that force ChatGPT to return the copy in preset email sections. Reprompt the output to improve the copy quickly by asking the tool to rate the existing copy and rewrite it. This post includes example prompts to use at each step.

To convert subscribers into customers, start with a Welcome Email to introduce your brand and deliver the opt-in offer. Then create a Story Email sharing your brand's background. Next, send a Problem Email to highlight the issue your product solves and follow up with a Social Proof Email showcasing testimonials or case studies. An Incentive Email with a discount can then encourage purchases, and wrap up with an Urgency Email to create a sense of urgency. This sequence works for both eCommerce and personal brands.

When embedding videos natively in emails, ensure your video file is under 10MB. Choose a thumbnail with a clear focal point and a prominent play button to entice clicks. Optimize your email for various clients by setting up fallbacks, particularly for platforms like Outlook that have limited video support. Include strong visuals and concise storytelling to capture attention quickly, and always test how your video performs across different email clients.

Inbox providers use bots to verify email links, which give a false measure of engagement - enable the "bot clicks" feature in Klaviyo email settings to get more accurate data.

Email deliverability can be severely impacted by a high number of inactive subscribers, leading to your emails being flagged as spam by Internet Service Providers. Implementing a sunset policy is crucial for maintaining the health of your email list by regularly cleaning it up. This approach helps in improving key metrics like open rates and click-through rates, protects your sender reputation, and ultimately enhances the success of your email marketing efforts.

A holiday email strategy requires clear goals, such as revenue targets or list growth. Segment your audience based on purchase history and engagement. Create engaging content with interactive elements. Design emails with festive themes and clear visual hierarchy. Optimize send times using data and warm up your IP to manage increased volume. Regularly A/B test your emails to fine-tune your strategy.

BounceBan is designed to improve email deliverability and reduce bounce rates for email campaigns. It validates email addresses before they are added to your list, identifying invalid or risky addresses that might lead to bounces or other issues. This helps ensure that your emails reach the intended recipients and maintain a positive sender reputation.

Email Analyzer is a comprehensive tool designed to enhance email testing and analysis, particularly for users of Gmail. It offers a range of features that help users optimize their email campaigns and ensure better deliverability. One of the standout features is the ability to break Gmail's sending limits, allowing users to send larger emails than typically permitted. The tool also integrates seamlessly with Google Sheets, enabling users to read merge fields and automatically send emails to new rows, which streamlines the process of managing email lists. Campaign analytics are another key component, providing sharable reports that track opens, clicks, replies, and other important metrics. Personalization is made easy with mail merges and conditional logic, allowing users to tailor their messages at scale. Additionally, automatic follow-up emails can significantly boost response rates by ensuring timely communication with recipients. The scheduling feature allows users to plan mail merges for future dates or set them to repeat, while email polling enables the inclusion of quick surveys within campaigns. Users can also send new campaigns as replies to previous messages, which can enhance engagement. For effective campaign management, segmented campaigns allow users to target specific groups from prior campaigns, while reply management tools help users quickly find and respond to email replies without cluttering their inboxes. Unsubscribe and bounce management features automate the process of handling unsubscribes and detecting bad email addresses, respectively. The Email List Builder helps users create targeted lists by searching their Gmail accounts, and A/B testing allows for experimentation with different campaign variations to identify the most effective approach. SMTP integration is available for those who wish to bypass Gmail’s sending limits, and transactional emails can be sent for confirmations and other notifications. Email verification is crucial for maintaining a clean email list, and the tool provides templates for future use based on sent emails. An API is also available for connecting GMass with other applications, enhancing its functionality. The GMass Chrome Extension is a key product that enables users to send mail merges and cold email campaigns directly from Gmail. Additional tools include an email verifier, email tester, SMTP tester, and domain statistics, all aimed at improving email performance and deliverability. The Email Analyzer tool specifically allows users to diagnose potential issues with their emails, such as authentication problems or blacklisting. It provides insights into SPF, DKIM, DMARC records, and more, helping users troubleshoot deliverability issues effectively. For those who are not yet GMass users, the platform offers a unique combination of cold email, email marketing, and mail merge capabilities within Gmail, making it a versatile choice for various email-related tasks. Users can get started quickly and for free by downloading the Chrome extension. In addition to its features, GMass provides support resources and helpful links for resolving common email technical problems, ensuring users have the tools they need to succeed in their email marketing efforts.